From Cheerleading to Pilates: Pilates Project x MoveActive

Introducing the Pilates Project Scrunch Cheerleader Crew, a collaboration with the Pilates Project app.

Maghan from Pilates Project partnered with us to create an exclusive new style—the Scrunch Cheerleader Crew Grip Sock. Designed to blend fashion with function, this sock is a perfect fusion of Maghan’s cheerleading roots and her passion for Pilates.

Every detail, from the scrunch design to the supportive grip, was thoughtfully crafted to bring confidence, comfort, and style to your movement practice.

Maghan’s background as a cheerleader played a huge role in shaping this design. Cheerleading is all about energy, athleticism, and spirit, and she wanted to capture that same essence in a grip sock. The scrunch detail is a playful nod to classic cheer uniforms, adding a nostalgic yet stylish touch. More than just an aesthetic choice, it reflects the dynamic movement, confidence, and teamwork that cheerleading embodies qualities that seamlessly translate into Pilates and beyond.

While the style draws inspiration from cheer, the functionality is entirely focused on the needs of a Pilates practice. We focused on creating a sock that provides excellent grip and support for those dynamic pilates movements. Whether you’re flowing through a class on the reformer or mat, you’ll feel secure and comfortable.

We opted for two understated, yet elegant colour ways: light blue and grey. Light blue is a calming and refreshing hue that evokes a sense of tranquility and focus, perfect for mindful movement. Grey is a versatile and sophisticated neutral that adds a touch of understated style.

The stripe detail represents the beautiful synergy between cheerleading and pilates. Cheerleading requires immense strength and flexibility, qualities that are also essential in Pilates. The stripes symbolise this shared foundation and the harmonious blend of power and grace in both disciplines. Both cheerleading and Pilates emphasise the connection between mind and body. The stripes represent this powerful connection, highlighting the importance of mental focus and physical control in achieving optimal performance and well-being.