Tell us about Sway Bar Pilates, when did it begin?
Sway Bar Pilates launched it’s first Pilates class in 2008. In 2010 the Sway Bar Boutique Studio was opened offering semi private Pilates classes to a maximum of three per session. Sway Bar began to grow rapidly in 2010. A series of community group classes swelled to over 10 classes per week. In 2016 The beautiful new Sway Bar Studio opened with 75m2. In 2017 Sway Bar doubled the size of its studio again and is now over 150 m2 offering three dedicated training rooms. The busy Reformer room is home to six timber reformers and is pumping 14 hours a day 7 days a week.
The large Group Personal Training room hosts the ever busy TRX classes in addition to classical pilates using cadilac, wunda chairs, PT and more. The Barre room has polished bamboo floors and provides a tranquil space for Barre, Yoga and Pilates mat classes. Sway Bar also hosts a very large not for profit Community Class program on behalf of the the Gold Coast City Council’s Active and Healthy Program. Sway Bar works with QLD Health to offer a series of dedicated classes for clients with MS, Parkinson’s and Neurological disorders.
Tell us about your team...How many instructors do you have?
Kicking off in 2012 with one instructor. Sway Bar now employs 11 teachers and hosts primary teacher training annually. Sway Bar has a mentor program and employs a minimum of two trainees each year.
How many Sway Bar Pilates are there? Are they all over Australia?
We currently have one flag ship location located only 5 minutes from the Robina Town Centre. Sway Bar is currently expanding and offering it’s unique concept to franchisees throughout Australia.
What’s the biggest reward in running your own studio?
I adore that I am able to work with clients of all ages, from junior dancers to retired seniors and everyone in between. I think the biggest reward comes from seeing change. Each client’s journey is different but the change is always significant. Watching pain subside, waistlines recede, stability improve and seeing muscles defined is the most truly rewarding aspect. I also love to see the skill and passion in teachers grow. The teachers journey is just as important as our clients experience. Seeing teachers grow from lovers of pilates to teachers of pilates makes me proud and grateful every day.
We are so excited to see our studio volume and size double in the last 12 months. Our growth has been so rapid and the demand continues to grow. Focusing on clients needs by offering a great mix of classes taught by highly trained instructors, is the key to our growth.
How is your studio different to other Studios in your area?
The Sway Bar Studio is the only Gold Coast studio to offer over 100 classes each week. With over 15 different styles of class, Sway Bar is the low impact fitness specialists. Gyms in the area only offer group classes, most pilates studios only offer large group reformer classes. Sway bar is intimate with a maximum of 6 people per reformer class and no more than 10 per mat class. It is the best alternative to gyms, large reformer groups or circuit classes. Sway Bar offers totally flexible payment options and no joining fees or lock in contracts. Clients can chose from weekly unlimited class packs, pay per class options, or pay per week options. Our most popular pricing option is our Mat class Unlimited pack for only $35 a week. With this pack clients enjoy unlimited Pilates mat classes, Booty Barre, Yoga, Pilates Sculpt, TRX and more. Dark and moody, Sway Bar is like exercising in your lounge room with friends. Supervised classes and all exercises modified and adapted for each individual client provides a unique experience.
Tell us about the different classes your studio offers..
We offer Pilates Mat classes, Yoga, Booty Barre, TRX classes (very popular), Reformer Classes, Small group PT, Pilates Tower and Chair, Yoga Beats, Community Pilates, HIIT reformer, Abs and Bums and more . Beginner, Intermediate, Advanced.
Do you have any special deals for new members?
Sway Bar offers a series of Taster Packs to get new clients started. These packs give clients a taste of all the different classes for a great discounted price.
Mat Class Taster Pack
Reformer Taster Pack
Private Taster Pack
Which class is the most popular?
Sway Bar teaches over 350 clients per week. Small group reformer classes are popular with clients of all ages. Our Pilates mat classes are always full. At the moment, clients can’t get enough of our TRX classes which offer a great blend of cardio and strength using body resistance.
What's your favourite class that you offer and why?
I can’t go past Pilates mat classes. When you strip it all down you are left with your your body on the mat. Pilates mat classes strengthen the mind body connection and are the ultimate core conditioner. This is where internal strength is gained and physical changes occur. Mat classes are where the real magic happens. Throw in a TRX class with the mat class each week and your body is sorted.
Do you have one on one classes as well as group classes?
With three dedicated training rooms, Private classes and semi private classes operate daily. We offer a private taster pack for clients who are seeking a one on one training experience. Private classes run from 5.30am to 8pm daily.
What does the future hold for Sway Bar Pilates?
In 2018 Sway Bar launched its Franchise model and is set to expand throughout Australia in 2019. Sway Bar continues to work with QLD Health and the Gold Coast City Council to build its disability and community class offerings. The Sway Bar Studio is growing so rapidly. A series of new classes are being added to the timetable this summer including high tempo mat, yoga and reformer classes.